Re:How Chipotle, Pinkberry, and others win big by doing just...
by duh on Wednesday November 11, 2009 @04:13PM
(#936249)
It's no surprise 37signals is based in Chicago (I just did a whois) if they think Chipotle does Mexican food "well".
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Re:How Chipotle, Pinkberry, and others win big by doing just...
by absconditus on Wednesday November 11, 2009 @05:37PM
(#936496)
Chicago actually has a very large Mexican population.
"The 2000 census counted more than 530,000 Mexicans in the city of Chicago, with more than 1.1 million in the metropolitan area."
http://www.encyclopedia.chicagohistory.org/pages/824.html
There are hole-in-the-wall Mexican restaurants everywhere in Chicago.
Re:How Chipotle, Pinkberry, and others win big by doing just...
by ibsulon on Wednesday November 11, 2009 @05:12PM
(#936425)
I live in Tucson and occasionally choose to eat at Chipotle none the less. There isn't a taco shop around that makes a veggie burro anywhere close to Chipotle's guacomole burrito. While a caloric load in itself, half a burrito is a good sized meal and is lighter than the comparison.
Is it Mexican? Not quite. Is it pretty tasty? For fast food, at least.
Re:How Chipotle, Pinkberry, and others win big by doing just...
by jrockway on Wednesday November 11, 2009 @04:20PM
(#936267)
Chipotle is a national chain that is highly-profitable. Consider it the Starbucks of Mexican food. Not as good as the "local" place, but consistently okay everywhere you go.
Re:How Chipotle, Pinkberry, and others win big by doing just...
by duh on Wednesday November 11, 2009 @04:29PM
(#936295)
Why consider it the Starbucks of Mexican when it's owned by McDonald's, a better example than any of the companies mentioned thus far.
Re:How Chipotle, Pinkberry, and others win big by doing just...
by notirk on Wednesday November 11, 2009 @04:57PM
(#936392)
McDonald's bought into it early, expanded it, then spun it off as an IPO. They don't own a majority stake (if any of it) anymore.
Re:How Chipotle, Pinkberry, and others win big by doing just...
by blasdel on Wednesday November 11, 2009 @08:18PM
(#936837)
They got involved because the first Chipotle was right near the McDonald's corporate offices in Denver -- the executives were eating there so much, they bought into the company!
Re:How Chipotle, Pinkberry, and others win big by doing just...
by roedog88 on Wednesday November 11, 2009 @04:33PM
(#936311)
Adding more weight to your point, I read that McDonald's divested their stake in the Chipotle chain, giving the reason that they wanted to focus on increasing revenue at their own restaurants.
Re:How Chipotle, Pinkberry, and others win big by doing just...
by whye on Wednesday November 11, 2009 @07:53PM
(#936787)
Chipotle's specialty, San Francisco burritos, aren't Mexican, they are northern Californian :)
Re:How Chipotle, Pinkberry, and others win big by doing just...
by jfarmer on Wednesday November 11, 2009 @06:32PM
(#936621)
I dare you to go to Pilsen and say that.
Re:How Chipotle, Pinkberry, and others win big by doing just...
by dhyasama on Wednesday November 11, 2009 @07:25PM
(#936734)
Rick Bayless is based in Chicago with Frontera Grill and is considered an expert in authentic Mexican food. He has won multiple James Beard awards including national chef of the year.