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A comment on How Chipotle, Pinkberry, and others win big by doing just a few things well. Parent comment

Re:How Chipotle, Pinkberry, and others win big by doing just... by duh on Wednesday November 11, 2009 @04:29PM (#936295)
Why consider it the Starbucks of Mexican when it's owned by McDonald's, a better example than any of the companies mentioned thus far.
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Re:How Chipotle, Pinkberry, and others win big by doing just... by notirk on Wednesday November 11, 2009 @04:57PM (#936392)
McDonald's bought into it early, expanded it, then spun it off as an IPO. They don't own a majority stake (if any of it) anymore.
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Re:How Chipotle, Pinkberry, and others win big by doing just... by blasdel on Wednesday November 11, 2009 @08:18PM (#936837)
They got involved because the first Chipotle was right near the McDonald's corporate offices in Denver -- the executives were eating there so much, they bought into the company!
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Re:How Chipotle, Pinkberry, and others win big by doing just... by roedog88 on Wednesday November 11, 2009 @04:33PM (#936311)
Adding more weight to your point, I read that McDonald's divested their stake in the Chipotle chain, giving the reason that they wanted to focus on increasing revenue at their own restaurants.
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