Uh, yes they are. I've read the majority of those reviews and those quotes are the worst from them. If you disagree I'd love to see what you thought was worse.

There were some quotes from videos that were pretty bad, but I did try and pick the worst I could find in about an hour of reading reviews. The truth is, there just isn't much negativity around anything Apple.

> [..] realized the company isn’t just selling some wrist-worn computer, it’s selling good looks and coolness [..] this Apple product works to help you look—and feel—good. [..] Even when the watch face is off, the black sapphire-crystal screen looks elegant. - Joanna Stern, WSJ

What kind of ridiculous praise is this? You certainly won't find writing like that on any other consumer product.

Edit: I am very pro smart watch, and hope Apple succeeds. I only wanted to bring some of the real criticisms to the forefront.