Well obviously turbo is just an example. Analogies can only ever approximate their subject, they can never be perfect. The idea is, that's the antithesis of what the guy down at your local garage might look for. It's not terribly moddable, you have less control over the inner workings, it's really expensive, the manufacturer holds tight control over the software, and yours is exactly the same as the one next to it. Those are all the criticisms aimed at iOS when people are saying they like Android better.

What I'm saying is it's not that customers don't understand these points, it's that these points are exactly why some customers don't choose a more open system.