Call me crazy but I think they have just a little bit of experience at high end industrial design and electronics learnt through the production of the iPod, iPhone and decades of building Macs. Likewise absolutely no talented designers, materials experts or manufacturing gurus would ever be attracted to a company which prides itself on doing cutting edge work at a global scale.
But hey I am sure Apple Watch won't sell at all and definitely won't be making money on those Edition versions.
About its sales, that I don't agree much. I'd bet it won't sell much, won't see widespread use like the iphone/ipad. In a venn diagram it would share too much of the 'geek' part of the diagram with the Google Glass. You have to keep taking it off the wrist to charge, etc. Of course, what do I know
Second, all this precise machinery to come up with a watch that looks clunky, and nothing compared to a good vintage Swiss watch. It seems they are doing something fundamentally wrong.
But despite all of this, the technology itself remains very cool, of course.