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Re:Amazon Goes After Dropbox, Google, Microsoft with Unlimit... by minsight on Thursday March 26, 2015 @11:22AM (#9270263)
Why are there "all you can eat" buffets if you can't really eat all that you might ever want to eat?
Re:Amazon Goes After Dropbox, Google, Microsoft with Unlimit... by Selfcommit on Thursday March 26, 2015 @11:34AM (#9270355)
Relevant xkcd: https://xkcd.com/1499/
Re:Amazon Goes After Dropbox, Google, Microsoft with Unlimit... by Dylan16807 on Thursday March 26, 2015 @01:21PM (#9271382)
...because "all you can eat" is not the same as "all you want to eat"

A buffet doesn't have to limit anyone's consumption to keep them at reasonable levels. Just like you can have broadband service with unlimited traffic. But storage is relatively expensive and can have quadratic cost if it's being constantly filled. It's a risky place to do actual "unlimited", and pretend "unlimited" is scummy.