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Re:Tag Heuer unveils smartwatch venture with Intel, Google by threeseed on Sunday March 22, 2015 @09:06PM (#9248944)
Actually it's quite smart. Look at their price point: $1000 (much cheaper than their other models). Which means this product is a "gateway drug" for young Android guys to get a taste of what a Tag Heuer looks and feels like on their wrist. Once they learn more about what they are wearing the theory is they will be sucked into the watch community and buy a more expensive model.

This watch is Tag Heuer's Mac Mini.

Re:Tag Heuer unveils smartwatch venture with Intel, Google by peteretep on Sunday March 22, 2015 @09:24PM (#9249003)
$1,000 is too expensive for someone who wants to pretend to be rich (Burberry scarf) and too cheap for someone who would wear conspicuous consumption watch