Tag Heuer unveils smartwatch venture with Intel, Google

Re:Tag Heuer unveils smartwatch venture with Intel, Google by joezydeco on Sunday March 22, 2015 @08:41PM (#9248885)

There is nothing serious now, so what's a few months ?

I wonder if this is what the conversations were like at TAG Heuer back in September after the Apple announcement.

So, the question is: what changed in the last 6 months that TAG Heuer felt compelled to announce a competing product? It's an innocent question.

Because coming out and saying "yeah, we're starting to work on, um, something" seems really unlike something a highly respected fashionable European brand would normally do. Unless I'm wrong about TAG Heuer.

And you have to announce an alliance with Google/Intel? What message does that convey? Hey, we're great at making awesome highly respected fashionable watches but we don't know fuckall about computer hardware and software?

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Re:Tag Heuer unveils smartwatch venture with Intel, Google by threeseed on Sunday March 22, 2015 @09:06PM (#9248944)

Actually it's quite smart. Look at their price point: $1000 (much cheaper than their other models). Which means this product is a "gateway drug" for young Android guys to get a taste of what a Tag Heuer looks and feels like on their wrist. Once they learn more about what they are wearing the theory is they will be sucked into the watch community and buy a more expensive model.

This watch is Tag Heuer's Mac Mini.

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Re:Tag Heuer unveils smartwatch venture with Intel, Google by peteretep on Sunday March 22, 2015 @09:24PM (#9249003)

$1,000 is too expensive for someone who wants to pretend to be rich (Burberry scarf) and too cheap for someone who would wear conspicuous consumption watch

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