It's very easy to criticize other people for having a different priority, such as aesthetics over price/value, from yourself. After all, particular interests often sound ridiculous if you don't share them. This is in everything from having a favorite precious metal to a favorite web development framework.

However, if you're set on making such a criticism here, the least you can do is spell Yves Saint Laurent's name correctly.

I suppose it does seem rather easy to criticize people who make that priority unnecessarily expensive watches, though. I can appreciate the craftsmanship that goes into them and will agree it makes for a better watch, but nonetheless one far past the cut-off for diminishing returns.

Honestly, I feel like much of the attention paid to premium smartwatches is rooted in insecurity. Many a blog post about one is a fashion item as much as the watch is; it's meant to communicate that the author can appreciate fine things and is definitely not one of those pragmatic-boring "well actually" types that might write something like the first paragraph. Food for thought, if you found yourself thinking as much while reading it.

Fair enough.

It's just Saint Laurent as the name changed a while ago. And they do sell $1300 iPad Cases.

But yes "fashion" means you are paying the 99.999% premium over the raw materials.

Apple is going to have a blast playing around in this market.