This isn't simply "another article" - its a significant study where they did exactly the opposite of what you described. They asked young people. Methodology is part of the OP [1].

You may very well have anecdotal evidence that millenials are reading newspapers, but this study seeks to move beyond anecdotal evidence.

[1] http://www.americanpressinstitute.org/publications/reports/s...

>Under 30s are the biggest readers of the local newspapers at my university

Given that under 30s are, by an order of magnitude, the largest population attending a university, I would hope they make up the majority of the newspaper reading population. Even if 1% of them read the paper, and every faculty member read the paper, they'd still easily outnumber.

I live outside a college town and I have also observed that virtually all the students read the college newspaper. In my travels I've witnessed the same thing at other schools.

If young people aren't reading newspapers then where is the disconnect that happens when they graduate? One thing that I have observed is that campus newspapers are more focused on nighttime events which is not covered very well if at all by our daily paper.

Anyone notice anything else?

College papers are distributed for free all over a college campus.

I don't know if I've seen a paper version of the Seattle Times in the 3 years I've lived here.

College papers tend to be much shorter and filled with hyper relevant news.

@zwrose - they may be looking to move beyond anecdotal evidence but from what I took away they still seem to rely on the common perception that young people in general rely on technology/social media to the exclusion of traditional news media such as newspapers and news websites, this is what I was referring to.

@tw04 - UTS has a surprisingly high percentage of the student body over 30, there are many people taking technology courses or up-skilling through advanced courses as mature age students. Of this composite population, my observations are that the younger students rely more on traditional news media than the older ones, to the point of younger students actually reading a newspaper in a room full of 40-somethings on their phones. Quite entertaining to watch from a personal perspective

When a common perception is supported by statistically significant evidence, it starts to be more fact than perception. That's the point I was making. They aren't relying on a perception - they've taken a good step toward proving that the perception is true.