Re:Gigaom Closes Down
by ankitoberoi on Tuesday March 10, 2015 @11:14AM
(#9178137)
> There have been a few times I've seen an ad on a website that looked like it was for something I wanted, and wanted to click it.
Absolutely. IMO, Banner Blindness alone is the biggest reason why web publishers are facing difficulty in monetising web inventory.
Many a times, people don't notice ads even if they were relevant to them, just because of banner blindness. In fact, 3 out of 10 display ads are never seen [1]
Absolutely. IMO, Banner Blindness alone is the biggest reason why web publishers are facing difficulty in monetising web inventory.
Many a times, people don't notice ads even if they were relevant to them, just because of banner blindness. In fact, 3 out of 10 display ads are never seen [1]
[1] http://www.adpushup.com/blog/banner-blindness/ (Disclosure: I wrote this)