Re:Gigaom Closes Down
by Steko on Tuesday March 10, 2015 @01:16AM
(#9176170)
It's not advertising that's the problem as many in the comments seem to think; it's the shitty type of ads these 90s websites were all built around.
The recent Marissa Mayer piece in Medium [1] made much of the fact that her big accomplishment so far was transitioning from the old dying Banner ads model to a mobile/video/social/fake content friendly model.
Also consider this bit from buzzfeed [2] which I first saw from stratechery's great article [3] on them.
The banner ad, whose decline Farhad Manjoo recently celebrated, was also born during this era and created a business model in which clicks are tied directly to dollars — something many people assume is still how all online publishers make their money. But BuzzFeed has never sold a banner, and I couldn't even tell you how many monthly page views we get. And so our business model at least moderates that incentive to drag every last click out of our audience.
The recent Marissa Mayer piece in Medium [1] made much of the fact that her big accomplishment so far was transitioning from the old dying Banner ads model to a mobile/video/social/fake content friendly model.
Also consider this bit from buzzfeed [2] which I first saw from stratechery's great article [3] on them.
The banner ad, whose decline Farhad Manjoo recently celebrated, was also born during this era and created a business model in which clicks are tied directly to dollars — something many people assume is still how all online publishers make their money. But BuzzFeed has never sold a banner, and I couldn't even tell you how many monthly page views we get. And so our business model at least moderates that incentive to drag every last click out of our audience.
[1] https://medium.com/backchannel/marissa-mayer-has-completed-s...
[2] http://www.buzzfeed.com/bensmith/why-buzzfeed-doesnt-do-clic...
[3] http://stratechery.com/2015/buzzfeed-important-news-organiza...