One of the underappreciated competitive advantages of Apple is their ability to scale complex industrial processes for consumer products.
Going back to the first iMac, their industrial design work has included developing or scaling new manufacturing techniques. Examples include co-molding white and clear plastic to get the liquid look of the iPod, and of course machining laptop bodies out of aluminum blocks.
If there is a company who could make this work at consumer scale, it's Apple.
Going back to the first iMac, their industrial design work has included developing or scaling new manufacturing techniques. Examples include co-molding white and clear plastic to get the liquid look of the iPod, and of course machining laptop bodies out of aluminum blocks.
If there is a company who could make this work at consumer scale, it's Apple.