What I'm reading / glancing over is that they want to create campusses, modeled after some SF software company headquarters. That would only work in SF, because said software companies aren't going to move out of SF anytime soon. Even then they'd stick to bigger cities where the jobs are.
So, yes building in the middle of nowhere reduces your costs. Mostly because land is cheap, but also other reasons. The thing is, those reasons are both cause an effect of the higher value of those houses. people will pay through the nose to live in a roach infested box in central London, Manhattan & San Francisco fro precisely those reasons. These places have people, jobs, vibrancy and the tangle of all these that makes it very to build on a large scale but give these places an unmistakably organic feel.
Even then, it would only have potential if it filled a bunch of other checkboxes of desirable qualities people wanting for those companies might want which are not filled by established cities, like great outdoor activities nearby, proximity to large cities, extremely low property costs ...