For example, maybe the Waltons decide they don't like the national conversation on minimum wage laws; could they lobby/bribe/extort/whatever their way into having their "facts" be treated favorably in search results?
Or could the Democratic party decide that Republican candidate so-and-so is a pedophile/spouse-beater/alien, and make that a settled "fact" by promising Google employees favorable tax breaks in exchange for aid in "narrative building?"
Under the current system, "facts" are democratized. Sure, sometimes bullshit makes its way into the popular consciousness, but it's more random than not. When I see some tripe about "OBAMA TO INJECT TRACKING CHIPS INTO AMERICANS USING THIS ONE WEIRD TRICK," I'm relieved to know that there is no amount of money or power in this world to make that an established "fact."
Fact: Vaccines are Dangerous Fact: Vaccines are Safe and prevent spread of deadly diseases. Fact: I nearly died from a vaccine. Fact: Vaccines contained mercury[1] for decades and poisoned untold millions of people. Fact: Google now decides which facts you get to see.
I understand Google is trying to get rid of lots of useless add pages but determining "truth" is potentially just pushing an agenda and burying those facts they disagree with.
[1]http://www.fda.gov/BiologicsBloodVaccines/SafetyAvailability...