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A comment on Google is buying the entire '.app' domain for a Whopping $25M. Parent comment

Re:Google is buying the entire '.app' domain for a Whopping ... by Alupis on Friday February 27, 2015 @11:29AM (#9119676)
Quick, someone register .pepsi and .coke then do nothing with them until either company pays you... of wait, we're right back at the domain squatting thing again?
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Re:Google is buying the entire '.app' domain for a Whopping ... by notatoad on Friday February 27, 2015 @05:41PM (#9121835)
No, because it's not an open registration process. it's an application process, and if you or i tried to acquire the .pepsi TLD it would be denied outright (and our $185k application fee would be forfeit).

New gTLDs (like .app) which receive multiple applications and have no clear owner are opened to an auction among the qualified applicants. Other more specific applications are given to the most qualified applicant (for example, i know the applicant for .ski has been endorsed by the USSA and FIS, the american and international governing bodies for skiing)

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