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A comment on Ready by dawn: Taking advantage of our surprise Product Hunt launch.

Re:Ready by dawn: Taking advantage of our surprise Product H... by gkoberger on Wednesday February 25, 2015 @02:10PM (#9108802)
Marketing a developer tool is really tough (ads don't work, cold emails don't work, etc); having communities like Product Hunt and Hacker News really make it viable.
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Re:Ready by dawn: Taking advantage of our surprise Product H... by djfumberger on Wednesday February 25, 2015 @04:09PM (#9109619)
Why do you say ads don't work?
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Re:Ready by dawn: Taking advantage of our surprise Product H... by gkoberger on Wednesday February 25, 2015 @04:43PM (#9109856)
They clearly do work, but at a larger scale than we're currently operating at. For smaller spends ($1000 or so), they've have a really low success rate.

Developers, specifically, tend to ignore ads (either subconsciously or via AdBlock).

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Re:Ready by dawn: Taking advantage of our surprise Product H... by MatthewMcDonald on Wednesday February 25, 2015 @04:18PM (#9109680)
I would assume developers are much more likely to use ad blockers
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