It certainly is an innovative idea.

As with the lady on the mobile, at first it would freak me out watching it fly into my vision if I wasn't aware of "fly by advertisement".

With the wax detaching from the fly, could we then have the ad company or the advertiser fined for littering?

PETA will be all over this.

PETA seems to be more focused on mammalian rights but anyone who crusades for the protection of silkworms would probably also take up the case of flies.

That's probably why there is the comment at the end: "No fly was harmed. The banners were attached with wax and detached themselves after a couple of hours.". It's up to you, whether you want to believe this... :-)

They tend to be pretty trollish about it. They'll probably complain about the flies being "tortured" by having to fly with a weight attached to them.

At the end it claims that no flies were hurt and that the ads were attached with wax, which came off on its own after a few hours...

"Hi. We would like you to buy our product. It is annoying and covered in fecal matter."

do you really want your product to be associated to stuff stuck to a fly?

Companies have chosen to be associated with things that are a lot stranger. All depends on the company and the demographic they want to hit.

Your right, I just didn't see the possibilities.

Banner on fly: "I bet you wished you had a Kill-m-Dead Flyswatter right now!"

Interesting, but I don't think it'll ever get off the ground.

I'm sorry, this is very wrong to do. If you think it's a pest, kill it without making it suffer but don't make any living thing your plaything while you kill it. This is the sign of a sick society, or at least a sick mind.

COme up with a way to attach banner ads that is GUARANTEED to kill the fly, and I'm with you.

Obama would have a field day.