Re:Targeted: Simple email testing
by numbnuts on Monday February 23, 2015 @07:56AM
(#9093986)
I wouldn't be surprised if HTML emails convert better (not for the HN crowd, obviously).
Most newsletters I subscribe to still use multipart, thankfully. If I'm not mistaken, Campaign Monitor and Mailchimp require you to have a plain text version for your campaigns.
Re:Targeted: Simple email testing
by jonobird1 on Monday February 23, 2015 @04:35PM
(#9097224)
I agree with you completely. I was waiting for someone to reply with this. HTML emails convert better than almost any other marketing channel. You just can't beat it, as much as people complain about it.
Most newsletters I subscribe to still use multipart, thankfully. If I'm not mistaken, Campaign Monitor and Mailchimp require you to have a plain text version for your campaigns.