Targeted: Simple email testing

Re:Targeted: Simple email testing by isido on Monday February 23, 2015 @07:15AM (#9093866)

Has the battle against HTML emails been lost?

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Re:Targeted: Simple email testing by numbnuts on Monday February 23, 2015 @07:56AM (#9093986)

I wouldn't be surprised if HTML emails convert better (not for the HN crowd, obviously).

Most newsletters I subscribe to still use multipart, thankfully. If I'm not mistaken, Campaign Monitor and Mailchimp require you to have a plain text version for your campaigns.

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Re:Targeted: Simple email testing by jonobird1 on Monday February 23, 2015 @04:35PM (#9097224)

I agree with you completely. I was waiting for someone to reply with this. HTML emails convert better than almost any other marketing channel. You just can't beat it, as much as people complain about it.

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Re:Targeted: Simple email testing by bshimmin on Monday February 23, 2015 @08:51AM (#9094232)

I think so. It's what all my clients always want.

Me, I still yearn for the happy days when I could use Mutt and just occasionally spawn a browser if I had to. Apple Mail, which I now use, is appalling, and the only alternatives seem to be either worse, weird, or only work with Gmail.

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