Well, I see two things at play here. One, there could be a subset of topics which are by the nature of things of interest to women in particular, so they can dive into these kinds of things from a woman's perspective.

To add to the above, it somewhat, superficially at least, frees women from men's ideology. But again, exposing gender antagonism.

Two, it is what people expect, in a way, so why not take this as a marketing differentiator? Perception can matter more than reality. Basically exploiting 'gender antagonism', as it were. This is a prototypical Lacanian symptom.