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Re:Quiet Linear Mechanical Keyboard Switch Designed by the O... by TrainedMonkey on Friday February 20, 2015 @01:51PM (#9082106)
For $50 you can get a bag of 150 keys. That comes out to $0.33 cents per switch which is really close to their estimated unit price without shipping of $0.30.
Re:Quiet Linear Mechanical Keyboard Switch Designed by the O... by busterarm on Friday February 20, 2015 @02:02PM (#9082174)
Because of the low popularity of ALPS keycaps, the cost and MOQ of the caps themselves are significantly higher.

This is the more expensive way to go.

Re:Quiet Linear Mechanical Keyboard Switch Designed by the O... by howardbeware on Friday February 20, 2015 @04:34PM (#9083194)
Since we're manufacturing the key caps ourselves, it's actually a much cheaper way to go for us.