Hey Onion, I think we need to tweak that copy. Quite the opposite will happen. We haven't touched the actual core of WP but instead made sure to use what WordPress already offers and work to improve the UX around it. If WP released an update tomorrow Layers + WP would still work as promised. Dave

It is very misleading to say "Built into WordPress core." It's actually factually incorrect, and it took me a while to decipher what you meant. Instead you should say "The First Major Page Builder to Leverage the WordPress Customizer" (assuming Layers actually is the first.)

Yes, agree. Love the look of Layers WP - but the people that you're trying to attract (people that actually know what the WP core means) are the ones who want exactly the opposite of something built into the WP core.

Thanks Joseph. What we are trying to communicate is that we haven't built a clunky piece of tech on top of WordPress - which is common amongst most site builders. Going to chat to my team about refining that line as we believe it's an important point. Thanks for the comment :)

> What we are trying to communicate is that we haven't built a clunky piece of tech on top of WordPress

Now I'm confused. Didn't you just say that your tech is built in top of WordPress (below)?

> We haven't touched the actual core of WP but instead made sure to use what WordPress already offers and work to improve the UX around it.

We didn't want to fork WordPress and turn it into a Frankenstein. The actual core of WP is untouched however if you look at our code and the interface, we've tried to stick as close to what WP recommends as possible.

Many existing WP page builders out there look nothing like WordPress at all. Their interfaces are totally different and their code is not to WP's high standards. We wanted to avoid that with Layers. We wanted you to still use WP as is without feeling like you'd just installed something that takes over the normal experience.

Further commentary, you could also instead say "Built with a look and feel that would make you think it is built into WordPress core." But not "Built into WordPress core."

yeah you should rewrite that i didn't understood what you mean wile reading.

yeah, as someone who has worked with WordPress a long time, "built into the WordPress core" is a terrifying statement. I didn't read any further.

This must be geared toward non-developers because any WP dev worth their salt always thinks of the kittens and never hacks core.

Core wasn't touched