All I was trying to clear up was that mozilla.org is our standard domain regardless of what's being posted, and thus there was no conscious decision to put "corporate speak" on a .org domain. I dunno exactly why this decision was made, but I'm almost certain having .com and .org both in active use would be really confusing for users (is it addons.mozilla.com? addons.mozilla.org?) and, to a lesser extent, our ops and developers.

If I'm understanding you correctly, you're saying that the tone of this post is too corporate for a .org and is a bad choice if we want to imply that Mozilla isn't just some for-profit company (which we don't, we like talking about how we're non-profit and open source and mission-driven).

Honestly I don't think anyone cares. We'd get the same trouble for posting corporate speak on a .com vs a .org because by the time you care about that, you already know enough about Mozilla to be bothered regardless of the domain.

I don't really think the problem is that "it's a .org" domain. But this is posted in what's essentially a place where a lot of people who understand why "positive growth" is not only wrong, but a load of brainwashed crap, spend quite some time :).

Phrases like those belong in press releases, not a blog post from an organization intelligent people respect.

> a lot of people who understand why "positive growth" is not only wrong, but a load of brainwashed crap

I mean it's sort've a redundant term, but in context (positive growth of Firefox users, something that has been falling for a while now) it makes perfect sense to me. What did you think he was saying?

> I mean it's sort've a redundant term

Sort of a meaningless term?

How about we replace it with "negative decrease"?