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Re:Google and blogs: “Shit.” by bishnu on Monday February 16, 2015 @05:48PM (#9059558)
Marco famously tweeted "Shit." when Apple introduced an Instapaper clone into iOS/Safari. He kinda re-uses it whenever a big company does something to squash smaller ones/individuals.

It's tongue-in-cheek.

Re:Google and blogs: “Shit.” by BobMarz on Monday February 16, 2015 @09:20PM (#9060332)
Not that famously it seems. He frets about traffic decline and wants to be more widely read, yet his headlines have inside jokes?