> 2. They don't understand that people don't want to control everything ... they instead want to not have to control everything. Being able to control a light from your phone is not really any better than being able to do it from the light switch.

This. I keep seeing devices that make me do more manual work to control things around me. These devices make my world more complex, while I need it to be simpler.

It's why I started working on my own system to control lighting at home.