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Re:Aiming to Ease App Discovery, Apple Pairs With Pinterest by mtmail on Thursday February 12, 2015 @05:57AM (#9038292)
Worse. There have been startups working on the discovery problem. Better filtering, (social) recommendations, social network around app reviews. Apple banned those apps in 2013 but at the same time hasn't provided any alternative. One example:

"Applications that include filtering, bookmarking, searching or sharing recommendations are not considered significantly different from the App Store, therefore they cannot be approved by Apple." http://techcrunch.com/2013/12/11/appidemia-shutting-down-aft...

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