You could study different human reactions. For example, are soldiers more likely to trust their robot companions if they look closer to an animal? or maybe they will trust it more if it doesn't? Putting on an animal costume generates more, or does it generate less fear/terror on the enemy?, etc etc.
And then this will in turn prompt, I'm guessing, the ability to conduct psychological studies about human response to animal cruelty for example, without actually harming an animal, as seen in this thread by a lot of people reporting being angry when the robot was kicked by the staff.
Imagine a robot that behaves like a dog (a lot more than Aibo does), and you program it with "pain" responses, sound, etc. You could maybe even use that (just speculating here of course) as a metric for sociopathy/lack of empathy problems.
These videos from Boston Dynamics highlights how little it takes for people to have strong emotions toward inanimate objects. This will be interesting to explore, though I'm not happy about more advertisers doing things like that stupid IKEA lamp ad which hijacked audience's feeling of compassion.