Re:Fad or Icon? How the Crocs brand crashed & burned
by mcd on Saturday October 24, 2009 @07:09PM
(#901026)
> If Crocs hadn't saturated the market, then all those knock-offs would have stolen more of the total money to be made on the idea.
That is true. I think the total amount of crocs sold is the same - the only difference is that 90% of them are knockoffs. I am wearing a $2 pair of knock-offs right now.
The problem is that it was a good idea which everyone could copy.
If that's a fad, I hope I can create a fad business someday.
Maybe the Crocs business strategy was exactly right - milk it while it's trendy, and then keep a good business at the end.
It's not like these shoes are Nintendo Wiis. There is absolutely no limit on how many you can produce. If Crocs hadn't saturated the market, then all those knock-offs would have stolen more of the total money to be made on the idea.