i quit facebook 12/31/2014. before doing so i explained to many of my friends and family why i was doing so. every single one of them, no exaggeration, agreed with my reasons, but said they couldn't because of (reason x, y, z). now that ello is patenting their ip i think it is especially important to begin thinking about ways to create public protocols for these type of services. what do you think it would require for most people to give up fb?