Re:Apple Reports Record First Quarter Results
by puranjay on Tuesday January 27, 2015 @07:15PM
(#8957133)
Dear God, that's a terrible brand name. If I wasn't computer savvy, I'd think 'ATIV' is some new data transfer protocol.
Compare that with this: http://www.apple.com/macbook-air/ and you can see why Apple is pulling ahead of everyone
It's as if they want their laptops to be as generic as possible.
* They don't even have a Laptops page. They have an ATIV page which bundles everything from mice to all-in-ones under the brand.