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Re:Apple Reports Record First Quarter Results by puranjay on Tuesday January 27, 2015 @05:39PM (#8956623)
It's a big branding issue as well.

I know Apple makes two laptops: MBAs and MBPs.

I don't know what all laptops Dell or Lenovo make. I don't know if they have ultrabooks, and if they do, what are their names.

When I buy a new Windows laptop, I sort by specs, not brand. I avoid a few brands (HP, Acer), but as long as I get good enough specs at a good enough price, I'll buy anything.

I don't care about specific models/brands in Dell, Samsung or Lenovo because I don't even know if they exist, and if they do, why I should give a crap about them.

Re:Apple Reports Record First Quarter Results by raquo on Tuesday January 27, 2015 @05:56PM (#8956725)
Very true. Consider that this is the main Laptops* page on samsung.com: http://www.samsung.com/ca/consumer/office/mobile-computing

It's as if they want their laptops to be as generic as possible.

* They don't even have a Laptops page. They have an ATIV page which bundles everything from mice to all-in-ones under the brand.

Re:Apple Reports Record First Quarter Results by puranjay on Tuesday January 27, 2015 @07:15PM (#8957133)
Dear God, that's a terrible brand name. If I wasn't computer savvy, I'd think 'ATIV' is some new data transfer protocol.

Compare that with this: http://www.apple.com/macbook-air/ and you can see why Apple is pulling ahead of everyone

Re:Apple Reports Record First Quarter Results by hkmurakami on Tuesday January 27, 2015 @09:36PM (#8957684)
A perfect demonstration of this problem is when you search Amazon for "Asus zenbook".

It gives me a hundred results with various SKUs and model years and I have NO idea as a consumer which one is the best fit for me.

Re:Apple Reports Record First Quarter Results by fru2013 on Tuesday January 27, 2015 @11:20PM (#8958062)
Search Amazon for "macbook". And you will see a similar pattern.