> Because it's often of no interest for the customer. At all.
So what? Why must every single word be about the customer? I find "our incredible journey" posts inspirational and as long as they are clear what will happen with the service and what it means for the customers I don't see what the problem is.
Because they are addressed to the customer and for most of them, the aren't inspirational, because they are not entrepreneurs.
For what happens to the service, 2 paragraphs in my inbox is quite enough.
It's like a star at the Oscars saying thanks to all the fans that supported them, except that there is no film, no Oscar and no fans.
From a customers perspective, it's probably for the worst, even.