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Re:Restart: Microsoft in the age of Satya Nadella by jordanpg on Wednesday January 21, 2015 @10:24PM (#8927378)
This custom homepage idea has been around since Google Home and probably any number of internet portals before that.

MS's version just ropes you into the MS App Store ecosystem. Found anything you want to download there recently?

Re:Restart: Microsoft in the age of Satya Nadella by nightski on Wednesday January 21, 2015 @11:00PM (#8927461)
It does nothing of the sort. I use the start screen all the time and none of the apps on it are MS App Store apps.