That's a cool vet you have. I'd be curious to know how she got into doing it this way - are there other apps for vets, or did she roll her own? Most vets aren't that cool. If VetPronto gives any vet access to more customers and gives their customers a better experience, then everyone wins. I'm not sure this is being claimed as innovation, whatever that matters. There's a lot of money to be made, and pain points to be removed, by making well-honed tools for specific industries.

This removes the total pain it is to take my animals to the vet. That, plus modernizing any paper-native cottage industry, is worthy. It's funny that this might be an effective way to prototype solutions for human healthcare without jumping right into the industry inertia.

(Disclosure: Brian's my cousin.)