I don't know where you're getting these prices from. In Toronto Boost and Ensure cost CAD$11 for 2000 calories (in bulk at Costco!) while Soylent costs CAD$10.75.

The Soylent has more protein, a more balanced nutritional profile, less wasteful (and annoying) packaging, and is lactose free too.

Edit: and the Ensure has 0 fiber!

Snowden didn't disrupt anything. We have always known that the NSA spies on electronic communications and interferes with encryption standards.

A lot of the time, it's not the specific artifact that is disruptive, but it's the vision behind it. The iPhone is Unix on a phone. Qt had that years before Apple. Apple actually shipped, and added freedom from the carriers' horrible user experience.

Ensure and Shakeology and Slimfast and Garden of Life have been around forever, but Rob is interested in Soylent being a complete replacement for your normal, everyday nutrition. He's not just resting on his laurels, having an obviously desirable product, but he's continuing to work on improving it, and he inspired a community to join him. Soylent is not big enough to disrupt the food industry yet, but if he succeeds, then it will.

Hey, pretty good! Let me have a go. Ahem:

The iPhone isn't "new". It isn't "disrupting" anything. Smartphones have existed for years and there are numerous brands out there that have a commercial proven trackrecord that can be obtained for cheaper than the iPhone we're seeing pushed today.

What we have here is a case of "forward thinkers" believing that some crackpot idea from Apple is suddenly revolutionary because they marketed it best to this subculture of life. You're a sucker to believing iPhone offers anything revolutionary yet paying above market to have them feed you that lie.

How did I do?

Smartphones did exist for years before the iPhone. Take a look at Windows Mobile sometime.

The main problems with them were that the screens sucked.

The whole system sucked. Those things has little memory or CPU. Windows Mobile didn't have memory protections or preemptive multitasking. Pocket Internet Explorer sucked even worse than Internet Explorer 6. It was challenging to find apps for them.

But the real disruption was the disruption in the carrier relationship. A lot of smartphones didn't have WiFi, and the carriers would nickel and dime you for every kilobyte. Apple convinced them to do the flat rates and big chunks of data. Apple introduced manufacturer control of the user experience, instead of Verizon disabling every feature that would allow you to avoid the carrier's fees. When the iPhone was announced, the feature I was most impressed by was the visual voicemail. Voicemail was so tedious and inefficient before iPhone.

(That was the point)

Great, except this is More like it could be one of those knock off iPhones from China that electrocutes you since they are "disrupting" the field by not having anyone who's qualified in food nutrition working on their product day to day?