they do include private whois, and X subdomains for your domain, X emails available... but game changing would include SSL for all, or free hosting from your google drive - even if it was just static content.

it's a classic google "me too" project. i always get the feeling a lot of google projects come up because someone somewhere is going to be in a high level meeting with execs, and one exec sees something interesting and asks "why aren't we doing this?" and then someone gets to chime in "we already are!" and then they check the box for DONE and never look back.