Traditional watchmakers turn to smartwatches as Montblanc unveils the e-Strap Posted by dnetesn on Sunday January 04, 2015 @04:27PM from the theguardian.com dept. http://www.theguardian.com/technology/2015/jan/02/watchmakers-smartwatches-montblanc-e-strap-swatch ( 1 comment | 7 points | on HN )
While brand and marketing adds some value, I fail to see how it adds a 700%+ uptick in price.