1. Launch platform that supports user generated content 2. Close eyes, let any content go 3. Manually take down selective content (porn, racist material, etc) 4. Support official DMCA channels 5. Increase speed and volume of take downs for select material 6. Provide automatic detection and takedown of MPAA/RIAA material
You only have to fulfill the requirement of each sequential bullet point after you get substantially large. If you stay small and unprofitable you don't have to worry about it. The more profitable become the more you have to worry about it.
Honestly that seems pretty reasonable to me. Some cases, such as sports highlights, are annoying. But for the most part it's fine. No, you can't make millions of dollars off of someone else's content. I'm ok with that. YouTube feels like it's in a pretty good spot imo. If someone wants to compete with YouTube then they're gonna have to play by the same rules. That's not too bad.
There is a doctrine of secondary infringement which arose out of the Grokster case[1] that may help rights holders. However, it is pretty limited in scope.
[1] http://www.law.columbia.edu/law_school/communications/report...
Twitter will push a lot of videos using all sort of technics just like Facebook.
To be fair, a playing video in my Facebook feed is very mesmerizing.
[1] https://www.facebook.com/pages/Super-Highlights/358037564248...