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Re:Details Unveiled for Twitter’s Native Video Player to Riv... by rdl on Saturday January 03, 2015 @04:37AM (#8830347)
Makes sense for a startup, but if you are part of an existing large company, I don't see why rights holders wouldn't jump ahead to taking action even in stage 1 and 2.
Re:Details Unveiled for Twitter’s Native Video Player to Riv... by nl on Saturday January 03, 2015 @05:40AM (#8830451)
They try, but the DMCA safe harbor provisions make it hard.

There is a doctrine of secondary infringement which arose out of the Grokster case[1] that may help rights holders. However, it is pretty limited in scope.

[1] http://www.law.columbia.edu/law_school/communications/report...

Re:Details Unveiled for Twitter’s Native Video Player to Riv... by sauere on Saturday January 03, 2015 @07:21AM (#8830601)
They just need to delay everything long enough. The average Facebook video has its peak after 2-3 days anyway.