I thought the deeper point was, perhaps, that everyone has their price. That nothing, not even the very things people think are "radical" or "revolutionary", escapes the logic of money. That everything can be commodified and turned to serve the very system they try to escape.
But so would couches. Without humans they're just ... things, without any implied use of being sat on.
The fact that the value of something is abstracted away from actual physical entities doesn't (by itself) make it in any way inferior.
Quite the contrary - it's the ability to grasp the concept of virtual value, rather than only recognizing it in bananas etc. that makes us human.
(Sorry about the English, that's a tad too abstract for my working command of the language :/ )