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Re:Is your product a “must have” or “nice to have”? by launic on Tuesday October 13, 2009 @11:01AM (#879211)
I would say even more, every product has to be first a "nice to have" and hopefully for you to become later a "must have". Nowadays in our society we already can live a very comfortable life, there is no real "must have".

I support my point here saying that we already have a product that saves you money, but not a single person that I have talked about it was impressed by this feature alone. Instead the other way round if they like the product and I tell them about the cost saving it is a serious factor for them to decide to adopt it.

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