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Re:Kisha – The umbrella you'll never lose by lost_name on Thursday December 18, 2014 @12:58PM (#8768632)
I think a better product would be to create a band you can wrap around your own umbrella that does the same thing. Of course, it could be for anything at that point and that is often more difficult to market whereas losing an umbrella is a fairly normal problem.

Just my (unrequested) two cents.

Re:Kisha – The umbrella you'll never lose by jack-r-abbit on Thursday December 18, 2014 @01:52PM (#8768945)
My thoughts exactly. It is not like this umbrella is going to be enhanced by integrating the tech. You aren't going to "deploy" the umbrella from your phone. Simple add-on tags (which are already trying to take off) would suffice for a lot of things.