"a new way to enjoy cannabinoids without THC". So it's like any other vaporizer then? I see their marketing claims it isn't but I don't understand the subtle difference this product might have.

It has CBD extract from hemp which has been shown to be the active ingredient in helping treat turrets and a few other illnesses, as well as helping with relaxing (unlike the "high" you get from THC).

Inhalation has also been shown to be a better intake method for some patients than the CBD capsules for those with illnesses.

Thanks for the clarification. I don't smoke and anything people inhale is a mystery to me.