I think the post may appear general and commonsensical at first glance, but IMO it has excellent advice for someone starting their own business.

I don't necessarily disagree with the author, but I would be more inclined to take his advice if I knew he had succeeded at least once.

Lots of times the overnight success doesn't really understand why he succeeded and is tempted to toss out platitudes he's hears somewhere else.

Someone who has failed once has probably spent years analyzing why.and can save people faced with same decisions from making a fatal mistake.

Thanks for the great comments. I particularly love perpetuity's comment ;)

@rmason. Thank you. These are exactly my thoughts. I hesitated writing this post because I have not had that 'big success' yet.

Only failed twice? The author obviously isn't working hard enough.