Reminds of all the people who keep their startups ideas 'steath' thinking that the idea is what makes a business. While missing out on tons of opportunities for early feedback, early customers, and potentially cofounders. This approach has been utterly destroyed over the years as a bad idea.

No-one is running to this website because they have a secret sauce of heuristics. Nor is it stop a motivated competitor from reversing it.

Lose-lose situation.