That is difficult to achieve when you're embedded in a culture that often puts money above everything. Everyone (as in, those competing [often corporations]) are focused on the dollars and market share over the technical merits of the solutions.

There is a strong desire to own and control solutions. The facts are that image registries and container execution are lightweight abstractions over already existing protocols [DNS, HTTP] and technologies [Linux Containers]. There's not much to own in the space other than through having the 'best' technical solution.