Most popular initiatives in Switzerland are rejected. It's quite easy to bring an initiative to referendum here so you get a lot of quite extreme proposals from minority segments of society. The federal government always provides a recommendation on how to vote and it of course mostly recommends voting against (if the government was for a thing, it wouldn't need to come to referendum anyway normally). And I guess here people trust the local government a lot more than in other parts of the world, so those recommendations carry a fair bit of weight.