I recognized a lot in his account, and it was good to see someone being honest about the internal drama, even at the risk of appearing ridiculous.

While I applaud his openness, I wonder if he's shooting himself in the foot by airing this much dirty laundry.

His experience isn't worth writing about because, somewhere out there, someone has experienced something more interesting?

I don't see the logic.

I don't get the negativity here - I thought it was a well-written account of the kind of last minute ninja dance before any launch. The author certainly had a lot riding on the demo, and I didn't find it self-aggrandizing in any overt way.

I found the histrionic tone and especially the title of the article to be out of all proportion with the content. I don't think my description was in any way unfair. The article does a sufficiently good job of trivializing itself.

I’ve put $50,000 into SetJam so far, and I’ll probably have to put in $50,000 more before I can hope to take in some outside money. I’ve had to spend the last 4 years saving while I built an amazing company for someone else just to have a chance to take this shot on my own again. I’ve got a wife and a baby girl and our life savings is riding on a company that, even if I execute perfectly, has a less than 50% chance of succeeding. Launching this product meant a lot.

Nor did he ever claim it to be... I think you're reading far more into that post than was ever implied. It's clear that he has a large amount of personal money invested, and that this demo could be the make-or-break moment for his company - and a culmination of perhaps years of preparation and work. I think that qualifies as a big deal.

You're still trying to trivialize this man's experiences.

He totally did. He said he put his life on the line. What really got put on the line was his lifestyle.

Your nonchalance about the whole thing reads to me like:

"Well, you know, if it dies, he can always make another kid."

Factually correct, but rather inhuman.