I found the histrionic tone and especially the title of the article to be out of all proportion with the content. I don't think my description was in any way unfair. The article does a sufficiently good job of trivializing itself.
I’ve put $50,000 into SetJam so far, and I’ll probably have to put in $50,000 more before I can hope to take in some outside money. I’ve had to spend the last 4 years saving while I built an amazing company for someone else just to have a chance to take this shot on my own again. I’ve got a wife and a baby girl and our life savings is riding on a company that, even if I execute perfectly, has a less than 50% chance of succeeding. Launching this product meant a lot.
Nor did he ever claim it to be... I think you're reading far more into that post than was ever implied. It's clear that he has a large amount of personal money invested, and that this demo could be the make-or-break moment for his company - and a culmination of perhaps years of preparation and work. I think that qualifies as a big deal.
You're still trying to trivialize this man's experiences.
His experience isn't worth writing about because, somewhere out there, someone has experienced something more interesting?
I don't see the logic.
I don't get the negativity here - I thought it was a well-written account of the kind of last minute ninja dance before any launch. The author certainly had a lot riding on the demo, and I didn't find it self-aggrandizing in any overt way.